Salesforce is using Dreamforce to get personal. Here is a great summary from Axios.

At the Dreamforce 2017 conference, Salesforce will unveil Einstein Prediction Builder. Photo: Salesforce

Salesforce will take over San Francisco this week, literally. The company’s annual Dreamforce conference is expected to draw 170,000 attendees. That’s more than the population of Sunnyvale, Calif., and more then enough to overwhelm the SOMA district around San Francisco’s Moscone Center.

What we’re hearing: As for news, Salesforce is focused on taking more of its service’s core capabilities and making them available to customers for their custom use.

• Of particular note, the company is taking its Einstein decision-making capabilities and making them available for customers to predict the outcome of any Salesforce field using the AI technology.
• Another component of the MyEinstein offering uses data from Salesforce to power automated chatbots.
• Also at the event, Salesforce plans to announce MySalesforce, which lets its customers easily make their own branded iOS and Android apps using data stored in the service.

What we’re seeing: Beyond the product news, Salesforce is also continuing to raise the bar for what inclusivity and accessibility look like at a tech conference. Last year, the company added stickers to allow attendees to indicate their preferred gender pronouns. This year, the company will also offer gender neutral bathrooms, mother’s rooms, multiple skin tones for speaker microphones, plus ASL interpreters and Ava technology for those who are deaf or hearing impaired.