Misfits

It is very, very important to think out clearly the digital goal and strategy.

It is obvious if you are an Eskimo that you don’t need a refrigerator. Is that what you are “selling” to senior management?

If you know the goal, you can evaluate whether a digital strategy will get you there or not. There is some risk that “just being digital” isn’t good enough.

This isn’t about technology for technology’s sake. It is about knowing where you are going from a business perspective and connecting with customers with expected digital approaches.

Why the salesman who claims he/she can sell a refrigerator to an Eskimo is a misfit in the world of Digital? A lot of people in the industry have been sold on how the Digital revolution will benefit businesses. There are industries that have benefited by utilizing these technologies for their businesses. The success of these industries (who are ahead on the Innovators curve) has created an excitement amongst the others. And, rightfully so. Hence, the businesses are looking for opportunities to leverage new technologies to deliver results.

via Are you creating Digital World Misfits.