The Digital Executive: Define relevance by how relevant the experience is
The customer journey is evolving (albeit very, very fast). That shouldn’t surprise you but it is good news. You haven’t …
Category Archives: Vault
Julian Treasure: How to speak so that customers want to listen
Have you ever felt like you’re talking, but nobody is listening? Here’s Julian Treasure to help you fix that. As …
How has being digital changed the world of marketing and sales?
We know it has happened. The world of traditional sales and marketing is changing. Some of what we were trained …
What is at stake?
Stake, tr. Verb. To risk; at stake. In jeopardy. What is at stake? I have been thinking about this as …
Are you putting your career at risk by not building your social network?
This is powerful. Think 5 years from now. Not too hard to do in some cases. Or, think 2 or …
Do you read your mobile news in a browser or app?
Imagine you have invested heavy in a technology betting it is the next new shiny toy. Imagine it isn’t. Interesting …
What is the value of caring in the customer experience?
This is almost invaluable. And leave it up to Seth Godin to say it. People (and customers) know when we …
How mobile friendly is your recruiting web site?
Here is an interesting trend to look at and get on top of. I must admit I hadn’t thought about …
Do I have enough courage to be a digital executive?
We live in a digital world. Our business is essentially “eBusiness”. If not so much today, then surely soon. The …
“In 2013, 66% of consumers switched brands or business due to poor customer service, a 4% increase on the previous year.” ~Accenture
This is stunning but as consumers we all know it. We all have horror stories of not just bad, but …
Avoiding the big sucking sound of a time waster
We’ve all been there. Whether it is said explicitly or not, the clear message of the project is “I’ll know …
The Digital Executive: 2 project questions to start with
Project management is very important. But beyond budgets, milestones, scope documents and all the PM process we get overwhelmed with, …
Why should I invest in improving the Customer experience at my company?
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
“Nonprofits who have made it fast and easy for online donors to give on every device are receiving up to 20% of their donations via mobile devices.” ~Kimbia eBook now available
We know we live in a connected world. Mobile has and will continue to be critical to the connected constituent. …
Guest Blog: Paul Ghiz — How to eliminate the zero dollar fundraiser
Paul Ghiz leads one of the nonprofit industry’s most successful enterprise fundraising software and services companies, Global Cloud, makers of DonorDrive …
American Cancer Society eliminates direct mail — one year later
This was a bold move for sure. I applaud the ACS for rethinking their investment. It will be interesting to …
It is a social revolution. And it isn’t going away.
It is a full scale social revolution. So some questions: Do you have accounts on all the current social media? …
Does your org chart lead to complacency or disruption?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Guest Blog: Dan Gillett — Crowdfunding has Crossed the Chasm: “Early Majority” Nonprofits Now Attracting New Donors and Dollars
Dan Gillett is CEO of Kimbia. Reach him at dan@kimbia.com. Kimbia’s online fundraising platform enables nonprofits to find, convert and retain …
Unifying the experience for the customer
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
The Digital Executive: Doing something about the data, insight and customer experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Unifying the data for the Customer
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Understanding the customer
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
Why you should fire some of your donors
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Why success is it’s own worst enemy
Let’s start with the facts. In a 10-year study of 1,500 corporation with the biggest market caps, three noted business school professors …
As a great leader, do you pay attention to politics?
Linda A. Hill and Kent Lineback, authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader,” describe …
Selling to Nonprofit Organizations and the ‘Value of Online Reviews’
My friend and colleague Andrew Urban has launched a powerful tool to help sell to nonprofit organizations. You can get …
7 Donor Loyalty Metrics Every Nonprofit Should Track
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
New CEO of AARP Promises Focus on Employment, Digital Skills
The AARP has a new leader. They will appoint veteran insider Jo Ann Jenkins as its new chief executive. More than …
The 7 Nonprofits that Inspired Us Most in 2013
Inspiration and passion make all the difference to a nonprofits mission. Most innovative nonprofits also leverage technology. Want to know …
“Companies who are not thinking hard – across the executive suite – about how they will position themselves in the digital landscape may find themselves woefully unprepared for the next ten years.” ~Lindsey Anderson
Many of us face an interesting question. Who will lead the digital charge in our company? Why is that important? …
GuideStar: What is an Impact Call? How transparent should nonprofits be?
This seems like a super idea from GuideStar. This is from an email I got just now. Transparency in the …
Is hope a good business strategy?
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
Why is a seamless digital customer experience essential?
How important is it to provide our customers a seamless experience? More and more, customers are demanding it and get …
Tools for "life tracking". Who would have thought?
Who would have thought of a whole category of applications called “life tracking” would come into existence. Here is a …
What does executive compensation look like at nonprofits?
The GuideStar Nonprofit Compensation Report has been updated and published. It is helpful because it remains the only large-scale nonprofit …
Unifying online and offline data for a consistent donor experience
I am excited to participate in the webinar. Here is the detail ——————————- The challenge of creating meaningful relationships with …
What accounts for 54% of global Internet traffic?
This is amazing. Ever-increasing download speeds, file sharing and the growing adoption of high quality online video are expected to …
How often does the social media monster swallow you whole?
How often does the social media monster swallow you whole? More than you may think, according to Red e App, …
How to be ready for digital disruption and the rough road ahead
A central question to answer as a digital executive is “Is my company ready to be disrupted?” Critical to this …
Who drives more traffic to content, Facebook or Twitter?
This one surprised me a little. While I would have thought Facebook would have an advantage, I would not have …
Are you a hyperspecialist?
Tom Malone, professor at the MIT Sloan School of Management and author of the HBR article “The Age of Hyperspecialization,” …
Guest Blog: Andrew Jackson — Tackling the Turnover Problem
Today’s guest blog is from Andrew Jackson. Andrew has spent the last 30 years building and managing technical service companies. …
What qualifies as digital alienation for the CIO and the digital executive?
What qualifies as digital alienation for the CIO and the digital executive? Is it about “age” or is about being …
Why employee engagement is important — Examples from Doug Conant, former CEO at Campbell Soup
Being customer focused is about how engaged our employees are on any given day. Engaged employees lead to engage customers. …
What is the human cause of the technical problem?
Eric Ries, entrepreneur-in-residence at Harvard Business School, explains how to find the human causes of technical problems. He suggest using …
Guest Blog: Rick Johnston — What does it take to innovate?
Rick Johnston is a Vice President for ICF Interactive (an ICF International company) in Richmond (Glen Allen), Virginia. He is …
Why your nonprofit’s CEO should be on social media.
There is a fast growing perception that your nonprofit’s CEO and C-suite leaders will be active on social media. The media …
Guest Blog: Neel Patel — A Recruiter Walks Into a Coding Conference
Neel Patel is a recruiter at MatrixResources. Prior to MatrixResources, Neel worked at Randstad and The CSI Companines. Neel has …
What is the internet, really?
Great video from Andrew Blum on what is the internet, really? He is an architect and went on a journey …
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