Here is some great insight from David Creelman. David is CEO of Creelman Research, is a globally recognized thinker on people analytics and talent management. Interviewing is very tough. This could make things easier.

Given that everyone agrees that picking the best talent is a top priority, it’s surprising how casually many companies treat interviewing. All too often, despite the intended use of structured interviews and notetaking, it comes down to the hiring team relying on memory and gut feel to select the best candidate.

Video interviewing offers opportunities to improve the process. The providers of dedicated video interviewing platforms, such as videoBIO Recruiter, HireVue and JobVite offer automated, asynchronous interviews, as well as synchronous, live interviews. There is also a new category, pioneered by BrightHire.ai that focuses on bringing more intelligence to how we use Zoom interviews. This latest approach is inspired by two sales intelligence tools: Gong and Chorus.

Gong and Chorus record, annotate, and analyze sales calls. The best video segments can be used to provide training for new hires. Marketing can pull out sections where prospects talk about competitors, while sales managers can see how their reps are handling prospects and offer tips. These many use cases have made sales intelligence software an important tool for sales teams.

Source: New Advances in Video Interviewing Spurred by Sales Tools – ERE