Cover of Digital Darwinism

Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today.

His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, it’s also delivering immediacy to e-commerce and social commerce.

On this episode with Brian Solis, Jon explores the importance of “the urgency of now” and how its changing the landscape for commerce. From shopping to how we pay for what we want, and the technology that changes customer expectations along the way, businesses must now evaluate how to adapt to not only react but lead customer experiences before they fall to digital darwinism.

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, and culture.

His book, The End of Business as Usual explores the emergence of GenerationC, a new generation of customers and how businesses must adapt to reach them. Engage, Solis’ previous book, is regarded as the industry reference guide for businesses to build and measure success in the social web.