CEO

Digital change in business is a reality. This is now the chief role of the CEO to shepherd it successfully. This is not only the future of the role but it is the painful current reality.

The CEO is the main cheerleader.

The CEO is the main change agent.

The CEO is the chief strategist.

It is certainly not just about technologies or solutions alone, well on the contrary. Digital business change as a strategy is not (or rarely) an end in itself.

In the scope of digital change strategy, it is indeed not a destination but an evolving journey.

The goals of creating a digital business are to meet strategic business initiatives such as:

• Growth and profit
• Agility (for many reasons)
• Innovation
• The acquisition of new skills and capabilities
• Tapping into new business models and revenue sources
• Customer experience excellence

These are all capabilities and goals an organization can strive to achieve in order to truly change in a strategic and connected/holistic way.

Digital change is much broader than IT and needs to occur at pace, across the organization.

That is the main thing about the main thing!