Are you a software company? Should you be a software company? Are you about to be disrupted because you don’t see yourself as a software company?

The new capital of the digital world is the customer experience. Without that, technology will fail us.

It is happening across myriad industries: New companies are rolling out solutions and services that tap into changing customer behaviors and expectations, forcing incumbent firms to keep up or become obsolete. But for every company that disrupts an industry like Airbnb, Uber, and Spotify, there are others that quickly fizzled out (MySpace) or lost touch with its customers (BlackBerry).

via Disruption 101: Transforming an Innovative Idea into a Sustainable Business.