Here is some great insight on the value of training. It is from Mark Wills at EnablingUS Pte Ltd. Mark helps business and individuals elevate their performance by improving sales competencies; skills and process. Based in Singapore, he works with global with businesses of all sizes, all over the world to deliver solutions that have clear and significant impact on top-line performance.

I believe in the power and value of training. It helps us develop new skills, be exposed to new ideas and hear about what worked and what didn’t at other companies. It’s how we develop from sales bum to sales gun.

Good trainers make learning memorable. They don’t just explain what to do, they show how to do it. They make it relevant to the client and applicable to day-to-day activities and objectives.

But too often, training is used as a quick fix – a one-off commitment of time and budget. If it has the desired effect, great. If not – well, at least we tried something. So the thinking goes.

We need to start thinking about training as part of the solution. Not an end in itself. The sad fact is that too few training programs have the impact the client is looking for. Sometimes it’s the trainer’s fault. We’ve all been on courses where the content was out of date or poor to begin with. The material might be too advanced or too mickey-mouse. Or maybe the content’s great but the delivery is awful, leaving delegates bored and distracted.

But more often than not, it’s nothing to do with the trainer.

• • • • Most of the time, in my experience, the training did its job.
      • It was inspiring stuff, right on the money.
      • The team workshopped how a methodology would work in their world.
      • There were techniques and refinements that would make a real difference, if implemented.
        

        Read more here —> Training can deliver the sustained revenue growth you are looking for. But not on its own. | CustomerThink