Beth Cantor reported out at the recent  Association of Fundraising Professionals Conference where she was on a plenary session about “Social Media for Social Change” moderated by Social Media 4 Nonprofit leaders Darian Rodriguez and Ritu Sharma, along with Carolyn Miles, Save the Children and Ben Rattray, Change.Org.

She talked about the role of hyper-connected donors based on her  experience and some recent research that shows how valuable these champions are for crowdfunding and social fundraising.

Some statistics from the infographic:

• $88 is the average donation size
• $534 is the average total amount raised by an individual
• $9237 is the average amount raised when groups are working on a team to fundraise
• 28% of donors are repeat donors

via How Nonprofits Can Leverage Crowdfunding: Best Practices and Data | LinkedIn.

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