What we talk about as leaders is important.

It can’t be faked.

Our customers and employees are listening.

As leaders, how familiar are we with what the customer wants? What are their goals? Are they being met? If they aren’t being met, why not? What are we going to do about it this quarter?

Look at what you have said to employees and your team this month. How much of it is about the company and how much of it is about our customers?

Customer Needs