There has been a pervasive belief that IT (Technology) doesn’t matter. That IT is a commodity to be managed at the lowest possible cost. This attitude has affected much of our business world.

It is not surprising, that in an “IT commodity” culture, that digital leadership is lacking.

The first order for  business leaders is to see the world as a “digital world”. Why? Because it is. It is our current reality. It is not to be ignored any more than gravity is to be ignored.

The next order of business is to build a business culture that enables that world view. Everyone talks about culture. Leaders know how to create it.

After that, the talent will come. Probably in droves. People want to be a part of that kind of culture. Culture and talent win the day.

We know it is true. If just isn’t easy doing it.

It can be done. Now is the time to advocate for that before it is too late.

Recently, Graham Waller and I ran a couple of online Gartner webinars about digital business leadership. As usual for those sessions, we operated several live polls of the online audience, interspersed within the hour of presentation. The session attendees were a broad mix of senior managers, senior professionals and executives from technology and business roles across a wide range of industries and countries. One poll asked about access to digital talent.

Source: Is the lack of digital talent a comment on your leadership? – Mark Raskino