Digital Disprution Waves
Our world has changed. The customer is in charge. The customer has a voice and can be heard by thousands or even millions.
What is your strategy to transform your business into a digital business?
A digital heat wave is hitting companies today, making c-suite and IT leaders sweat about their marketplace response. Much is being written about how companies are becoming hyper-focused on customers and systems of engagement.The premise is simple: Today’s customers have a lot more to say about their satisfaction with a company’s products and services. People depend on social media and on-line ratings and reviews, product Twitter feeds, and company Facebook pages to guide their engagement and buying decisions. The buzz-word title assigned to this is “The Age of the Customer”. Guest blog by Joe Topinka, CIO, Red Wing Shoe Co
Digital Business