Let’s face it, a lot of posturing about culture is about “who is in charge”. We don’t like to admit it but is true. We want our shiny object to be the next new thing. If it is the next new thing, rest assured it won’t last long. The C-Suite will move on from it, maybe faster than we think could happen.

Being obsessed about the customer and focusing the real change on digital improvements is about the customer experience. We all own that and the CEO is in charge of all aspects of making it happen. In companies focused on that as their culture, the results are geometrically better than companies not focused on it. There is plenty of data that demonstrates that. At some point we need to believe it and act on it.

Employee and customer expectations are changing fast. Faster than any of us want to admit. Other companies are out investing us in digital experiences that change the game for all of us. Have we created an agile culture of change? Have I done what I could to make it a focus with my work group?

Creating a digital culture isn’t about who’s in charge — it’s about building an agile structure that can adjust to changing employee and customer needs as new technologies and platforms emerge to fuel another shift in this constant cycle of change. ~Julie Woods-Moss, Chief Innovation Officer and Chief Marketing Officer at Tata Communications.

Source: Creating A Culture That Fosters Digital Transformation