There is a distinction between actively engaged employees and satisfied employees. There is a caution to be careful in what you are measuring. It could lead to happy and unproductive employees. It could lead to disengaged customers.
The digital executive is focused on balancing employee engagement with customer engagement. One should lead to another. If it doesn’t it is a clue something is wrong with the measures.
Fortune 1000 executives often come up to me and say, “Our company culture is robust — our employees have an 85% satisfaction rate.” Good for you. You have ruined your workplace. Ask any employee, “What will satisfy you?” and the answer is easy: free lunches, more vacation time, latte machines — and don’t forget a ping pong table.
Problem is, measuring workers’ satisfaction or happiness levels is just not enough to retain star performers and build a successful business. You think giving more vacation time is great? Try this on: Engaged employees who took less than one week off from work in a year had 25% higher overall well-being than actively disengaged associates — even those who took six weeks or more of vacation time.
Digital Business