We have choices to make about where to work, what to buy and what to invest in. Many are conspiring to get you to believe that isn’t true. To insist it is true is a fabrication and perhaps even a lie. “They” know it. There is a lot to be lost.

There is an advantage to living and thinking in a different way. It is a power thing, for sure, to prevent you from seeing the world differently. Google, Amazon, Apple, Microsoft, Oracle and others have invested trillions to get you to believe you don’t have a choice. At one point they were the future.

In technology, and now our digital world in general, the speed of change is staggering. Consider the simple world of web browsers. In 2009, Internet Explorer (Microsoft) had 70% of the market. By 2012, 4 short years later, they were tied with Chrome (Google) at 30%. Chrome now in 2017 has a 62% share.

But the question is, who will dominate next? It is unlikely it will be Google. If you dominate your industry now, who is going to disrupt you? Can you disrupt yourself? Corporate life and death is dependent on this issue.

This can be multiplied industry by industry. What has digital transformation brought forth in the market place?

The simple answer is massive, speedy disruption and obsolescence?

The good news is; you have lots of choices. Don’t let “them” make you believe otherwise.