You are a global company. Do you act like it?

Your audience is 4.66 billion potential customers. You have international reach.

• At the start of 2021, there will be nearly 4.66 billion internet users worldwide.
• This is over 59.5% of the worldwide population (DataReportal, 2021).
• There will also be 27.1 billion networked devices by 2021—a significant jump from 17.1 billion in 2016 (Cisco, 2021).
• 8% of the global population accessed the internet in 2017 (eMarketer, 2017). This number is expected to grow to 53.7% in 2021.
• It’s also important to note that the average fixed broadband connection speed will increase from 27.5 Mbps to 53 Mbps. Video, on the other hand, will make up 82% of internet traffic by 2021, up from 73% in 2016 (Cisco, 2021).
• In 2020, global internet traffic was 92 times greater than in 2005 (Cisco, 2020). The gigabyte equivalent of all the movies ever made will cross global IP networks every two minutes. In 2021, said gigabyte equivalent will decrease to one minute (Cisco, 2021).
• About 13.7 billion global M2M connections will be made, up from 5.8 billion in 2016, and 481.4 million other portable devices, up from 264.7 million in 2016 (Cisco, 2021).
• In 2021, there will be 3.2 billion global internet-enabled TVs, up from two billion in 2016. And 46% of global IP traffic will come from fixed wireless access technologies, up from 41% in 2016. Moreover, 52.6% of total internet traffic will come from fixed Wi-fi connections, up from 52.1% in 2016 (Cisco, 2021).
• IP traffic will also grow three-fold from 2016 to 2021, which will reach an annual run rate of 3.3 zettabytes, up from 1.2 zettabytes in 2016. The average internet user will generate 57 gigabytes of traffic monthly, up from 23.9 gigabytes in 2016 (Cisco, 2021).

Key takeaway: You are a global company. Keep that in mind as you design the customer experience.