You are moving ahead with improving your business with some great digital change initiatives. What are some of the digital realities that can help you navigate your way without sinking the ship?

Digital that delivers solid business results is the driver. Shinny new objects are not. Being “cool” isn’t the end game. Increased revenue with cost effective expense structures is the real deal.

• Focus on real business and customer challenges.
• Stage your initiatives based on business strategy.
• Prioritize and then re-prioritize regularly.
• Involve as many stakeholders as possible and a continuous basis, not just at the start.
• Focus on a productive IT/Business relationship, particularly with the CMO and CIO. This takes work and time to build trust.
• Customers may jump ship if someone else brings disruptive digital experiences to market. A sense of urgency is important. Perfection is not.
• Buy in and leadership, from the very top, is critical. This is true even of the little things.
• Agree on a few business metrics that include digital components to measure success. Accountability for digital change is crucial.
• Being fast and agile is more important than most of us imagine. Agree on limited scope and limited time initiatives, not big bang projects.