Digital goals are lagging indicators
Lagging indicators is a concept used a lot in the economic world. For the digital executive, it is important to …
Tag Archives: Digital
How companies become digital leaders
Great podcast from McKinsey. Digital transformation isn’t going away. It is only accelerating at an unprecedented pace. Just about every …
Is it being digital or being customer focused?
Recently David Cooperstein from Forrester Research invested a fair amount of time with CMOs and agency executives, working through the …
How to make our content readable
We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of …
In the digital world, it is “Just the facts” ~~ Please!!
Dragnet’s Sgt. Joe Friday character frequently implore informants to provide ‘Just the facts‘. We have all kinds of “facts”, data …
Is the digital space coming of age for marketers?
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
How do you combine technologies to innovate?
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
10 Digital Marketing Mistakes Every Brand Makes and How to Recover
We are hearing a lot about digital transformation. If we are honest, we have to admit it isn’t easy. I …
You’re Doing Social Wrong. Your Teenager Does It Right.
It seems that everyone is freaking out about teens abandoning social media sites like Facebook. By “everyone” I mean advertisers. …
What should you do to start the journey of constituent experience?
The effect of everyone jumping on the constituent experience bandwagon is a slowdown in the maturation of this new business …
What is the real cost of email?
Tom Cochran believes that email is the most abused method of communication in every office environment. And the widespread perception …
4 key steps to improve your nonprofit Digital Community Building?
As a digital nonprofit executive, you’ve decided that communities and social media are an important strategy. With so much to …
Is Twitter just for people who like to say what they ate for lunch?
Is Twitter and social media just for people who like to say what they ate for lunch? Is it a …
Is it productive to work at home or anywhere other than the office?
Certain subjects just naturally incite opinion wars. The big ones, like political preferences, or whether you’re Team A or Team …
Can you eliminate the need for email?
With some careful application of social media tools, could you actually eliminate the need for email? Luis Suarez, who works …
Are we shaping the digital world with agility?
Digital leaders shape the digital enterprise with agility. They are all about doing things better and faster; with elasticity: scale …
Digital Nonprofit Report: May 29, 2015
The challenge is that donors don’t always give year after year – OK, so donor retention isn’t part of your job …
Remember the Kodak moment? It is now the Instagram moment.
Remember the Kodak moment? It is now the Instagram moment. Great short video from Brian Solis promoting his new book, …
Are you leading a digital transformation?
Breakthroughs often begin by thinking differently about the company’s mission. Pages Jaune, the French Yellow Pages, was losing business as …
What is the Customer Experience Index? Why should you care?
Is it ok to your investors to ignore money on the table by providing a mediocre customer experience? Kerry Bodine, …
Customer experience trend: The rise of text analytics
Companies are learning that some of the richest insights from customers come from unstructured content like comments on surveys, calls …
What is going away? That is where things are going.
Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin …
Trends to watch to stay on the disruptive edge of digital business
There is no doubt technology is disrupting the traditional business models. Customers are in charge and they are plugged in. …
Why is transformation necessary to the Digital Executive?
Be Transformative – Digital business transformation is about making fundamental changes in how business is conducted in order to help cope …
Is the percent of revenue devoted to R&D indicative of innovation? Ask Apple.
Apple gets voted as the most innovative company in the world by R&D professionals. In the survey, conducted by Booz & …
Do you suffer from Social Media FOMO?
Fear is real and we don’t know sometimes the grip it can have on us. I hadn’t thought of this, …
The anywhere office
When I was a corporate CIO, we began experimenting with an office anywhere approach. We had combined this with a new …
The Digital Executive: Is customer experience an art or science?
Is customer experience an art or science? It is part art and part science and a whole lot of social …
How did being on-line change things for you as a digital executive so far this year?
We are all online now more than ever. So how did being online change things for you this year? Here …
Digital media is fragmented globally
In our globalized world, it is strange how fragmented the world of digital media still is. Graham Spencer of MacStories …
What is your cloud strategy?
Where is the Cloud going over the next few years? Have you defined your strategy to move there yet? According …
What is the future of digital education?
What is the future of digital education? More and more, we are all learning this way. While it can’t completely …
What is digital disruption?
What if someone with 1/10th your cost structure launched a full scale attack on your business tomorrow? Will you be …
The American Red Cross: Adding Digital Volunteers to Its Ranks
When we think of the digital nonprofit, are we thinking how to digitize everything? There is obviously a huge push …
What does it mean when online news surpasses newspapers and radio?
You could see this coming but it is still amazing to know it has finally happened. I’ve noticed my own …
Are you putting your career at risk by not building your social network?
This is powerful. Think 5 years from now. Not too hard to do in some cases. Or, think 2 or …
Do you read your mobile news in a browser or app?
Imagine you have invested heavy in a technology betting it is the next new shiny toy. Imagine it isn’t. Interesting …
It is a social revolution. And it isn’t going away.
It is a full scale social revolution. So some questions: Do you have accounts on all the current social media? …
Is hope a good business strategy?
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
Tools for "life tracking". Who would have thought?
Who would have thought of a whole category of applications called “life tracking” would come into existence. Here is a …
How often does the social media monster swallow you whole?
How often does the social media monster swallow you whole? More than you may think, according to Red e App, …
What is the internet, really?
Great video from Andrew Blum on what is the internet, really? He is an architect and went on a journey …
How disrupting routines can create innovation – A lesson from Jazz great Miles Davis
Frank Barrett, author of “Yes to the Mess,” describes why being uncomfortable spurs creative thinking. I love it because he …
Why tracking prospects from social media contacts is fundamental?
This is interesting. It also seems fundamental. I am sure way to many of us are guilty of “believing the …
Digital Business