How do you measure results for cyber security investment?
With over 400 global business and security executives participating in a benchmark survey called The 2017 State Of Cybersecurity Metrics Annual …
Tag Archives: Measurements
Employees will provide an amazing customer experience. What should I focus on today?
When it comes to the customer experience, it is important to think through very carefully what will employees actually do. …
How are nonprofit’s measuring multi-channel campaigns?
We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more …
Is the digital space coming of age for marketers?
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
“It’s easier to focus on one number than it is to focus on a life.” ~Seth Godin
Here is the context. We should really, really make sure if we are measuring something, that it is important. As …
Digital Business