It is not about the data, it is about unifying the experience for the customer
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
Tag Archives: Persona
Why do customers feel like we are treating them all the same?
Why do customers feel like we are treating them all the same? Because, for the most part, we are. Think …
Why is it important to blend direct and digital campaigns?
There is a big change going on in terms of how people are interacting with us across tradition channels and …
Digital Business