Where are the walls now to your office?
We have moved to an “open world”. This is not just a pandemic related issue. This has been happening for …
Tag Archives: Digital Executive
What is it like to be a digital executive?
We are all online now more than ever. It is never-ending. Working from home has made invasive. We have no …
How fast is the customer journey evolving?
The customer journey is evolving (albeit very, very fast). That shouldn’t surprise you but it is good news. You haven’t …
Are they distracted or focused on being connected?
We see it every day. We are at an event and someone holds up their phone to video or take …
What is the value of offline data?
Not all data is as valuable as others. The human resources to manually enter offline data can be daunting and …
Why Customer Experiences should be intentional
As a digital executive, design is important. What is being sold is important but the experience the customer has in …
How should we organize ourselves to deliver a stunning customer experience?
Bruce Temkin does great work on customer experience. He has identified characteristics of mature customer experience approach. This is essential …
The Evolving Role Of Business Architecture. Are we doing the right things?
Am I doing the right things? It is an essential question. It is certainly different from doing things right. The …
7 strategies to drive digital transformation to experience higher profits and revenue growth
Companies that embrace new digital skills and technologies are more likely to experience higher profits and revenue growth, according to …
Why should you enable collaboration tools for your employees and customers?
The future of work is now. Please don’t miss it. Collaboration tools enable it. Many of your employees get it. …
The bad news of digitization of data. Have you assessed your cyber security risk?
There are huge gains to be made from digitizing our business and data. We are all enjoying the benefits. Our …
In the age of communities, how important is our company brand?
What does your company stand for? What (and who) does it represent? Now, more than ever before, our brand is …
Is the connected customer distracted or engaged?
We see it every day. We are at an event and someone holds up their phone to video or take …
Now is the time to make different decisions
As a company executive, you have focused on some traditional markets and strategies. Your mission has compelled you to think …
Why you should widen your view from generations to connected customers
We are beginning to think about engagement in terms of is it social or is it mobile? If our company …
Get ready for a new generation of customers
Are you ready for a new generation of customers? Company executives, meet the Millennials. Millennials, meet XYZ company. Oops, there …
What is at stake?
Stake, tr. Verb. To risk; at stake. In jeopardy. What is at stake? I have been thinking about this as …
Do I have enough courage to be a digital executive?
We live in a digital world. Our business is essentially “eBusiness”. If not so much today, then surely soon. The …
Why should I invest in improving the Customer experience at my company?
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
Do your customer systems and tools actually focus on your customers?
Most customer systems are designed to focus on the needs of the company and not the customer. Successful organizations see …
Digital Business