Anxious About What’s Next? Here’s How to Cope.
How do we handle our anxiety in the perilous days? Here is some insight on anxiety and great suggestions. This …
Tag Archives: Insight
Staff who are closest to the customer usually have a handle on what data and insight would be most useful to the journey mapping process. Be sure to engage them regularly.
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
Our focus needs to be on doing something that improves the customer experience.
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Is even 2 pieces of unified data more powerful than one?
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Collecting data is of no value if it doesn’t lead to insight.
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
What should we do about information chaos? Is there a way to use information as an enabler of our digital journey?
There is a great level of chaos when it comes to our data and information associated with it. It is …
What is smart data? How can we make it actionable?
We live in a consumer world where more and more there is an expectation that companies and nonprofits have the …
Doing something about the data, insight and customer experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Understanding the customer in the digital age — Data is about insight
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
What is the value of offline data?
Not all data is as valuable as others. The human resources to manually enter offline data can be daunting and …
Not all data is of equal value and not every customer is either.
Not all data is of equal value and not every customer is either. Part of the framework that leads from …
This is an ecosystem built for data, insight and action
Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …
Will I act on the customer insight if I get it?
If I get insights from customers, is my leadership team prepared to act, based on the insights? If yes, proceed …
Doing something about the data, insight and donor experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Unifying donor data and creating actionable insight
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Donor data is all about insight leading to action
Data is very useful if it allows us to understand our donors better. Collecting data is of no value if …
What donor data should we collect?
We probably shouldn’t try to collect everything. We also should be collecting the “right” donor data. We should consider enhancing …
This is a donor ecosystem built for data, insight and action
Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …
Why customer data is useless without insight?
Data is wonderful but in and of itself, we know it can be useless. Data about our customers is very plentiful. …
Why is real time actionable insight so important?
We all have tons of data. We are awash in sea of information. We can’t make sense of much of …
Are you finding it tough to convert insight into action?
It is a challenge to turn raw data into insight. Doing it in real time or near real time just …
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