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Tag Archives: Persuasion

What do you need to know about persuasion?

March 4, 2015

If you have never read the classic book Influence by Robert Cialdini, you really should. But you’re also in luck, …

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Most customer systems are designed to focus on the needs of the company and not the customer
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Why is changing culture like baking a cake?

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Top Posts & Pages

Most customer systems are designed to focus on the needs of the company and not the customer
Should you add things to your to-do list you've already done, just to cross them off?
What is the Customer Experience Index? Why should you care?
Level 5 Leadership: The Triumph of Humility and Fierce Resolve
Why is changing culture like baking a cake?
Guest Blog: Lisa Bowman -- Corporate to nonprofit: a marketer’s journey and the lessons learned
Are we known for being peacemakers in the workplace?
A Strong Purpose: Making Your Company a Magnet for Talent

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