Who “owns” the nonprofit donor?
Do we own our donors? Are they “the property” of the Development department? Are gala attendees interested in our mission …
Tag Archives: Remember
What I remember about the experience is the main thing. Or is it?
Is what I experience the most important thing? Perhaps it is what I remember. What I remember is the thing. …
Do we know, remember and serve our customers?
We can know who our customers are. We can know and remember a lot. Customers expect us to know, remember …
Why personalized customer experiences are the norm now
As marketers, we all know it is true. The game has changed. Customer expectations are that I will have a …
Digital Business