How And Why To Bother With Customer Obsession
Check these resources from Forrester out. They really know their stuff. Shar VanBoskirk is VP, Principal Analyst. Shar helps CMOs lead customer-obsessed …
Tag Archives: Customer Obsession
Customer Obsession is clear. Are you clear on your focus?
You think of nothing else. All you really care about is the experience and loyalty that your customers have with you. Obsession …
What does it take to win in a post-digital world?
The pace of change is stunning. Consumers have now moved from feeling empowered by digital technology to being entitled to …
CMOs: Step Up To Lead The Transformation To Customer Obsession
We need leadership from the Chief Marketing Officer role to focus on the customer and the customer experience. Of all …
Is it being digital or being customer focused?
Recently David Cooperstein from Forrester Research invested a fair amount of time with CMOs and agency executives, working through the …
Are you obsessed with the customer experience?
This isn’t about being normal. Sorry, normal just won’t work. We need to be obsessed with the customer experience. We need to …
The A, B, C, D and E’s of Marketing Engagement
Marketing is catching up to the “engagement game” and has powerful new tools to help. Will marketing automation actually lead …
Thinking about 2015: Customer Obsession is focus on steroids. Now is the time to focus.
Customer Obsession is clear. Are you clear? You think of nothing else. All you really care about is the experience and …
Thinking about 2015: Being obsessed and focused on our customers is not an either/or kind of thing.
Being obsessed and focused on our customers is not an either/or kind of thing. It is “yes/and” at its core. …
What should you obsess over?
In this day and age, we all should obsess over the customer experience. That is the focus that brings us …
Is customer-centric change a no-brainer?
Doug Leather suggest there are three questions to think about when it comes to changing how we work with customers. …
Digital Business