What are the laws of customer experience?
The day of Customer Relationship Management (CRM) is over. The era of Customer Experience Management (CEM) has arrived. Here are …
Tag Archives: CRM
The digital business journey and marketing
One of the most impactful areas of change for the digital business is in the area of marketing. It is …
Drawing the Line with Donor Data During CRM Migration – by Matthew Mielcarek, Vice President, Analytics & Insights Strategy at Pursuant
Matthew Mielcarek is Vice President, Analytics & Insights Strategy at Pursuant. Matthew works with nonprofit organizations to support short and …
Can relationships be managed?
We have had “customer relationship initiatives” for a long time. Some have paid off. Many have not. Is it just …
Salesforce.com Seeks Nonprofit Input on Specialized Software
Cloud-computing company Salesforce.com is soliciting input from nonprofits on how to tailor its programs to meet charities’ needs, the San …
Destroying Non-Profit Database Industry Myths — Guest blog by Fielding Yost
Guest blog article by Fielding Yost — CEO of Saturn Corporation Non-profits have fallen into a trap when it …
What does a modern CRM system look like?
CRM systems have been around a long time. Companies have had more failures than successes but the systems keep getting …
What’s the Future of Customer Service? Ask Salesforce
What is the state of customer service? How you doing with customer service via mobile devices? What about you ability …
Are there risks to mobile CRM?
There’s no stopping the mobile CRM revolution, but those who rush into it headlong with an eye only to the …
Why Executives should care about Master Data Management (MDM)
Do you struggle keeping 2 or more sources of data up to date with name changes, address changes, email updates, …
Is your nonprofit CRM fund raising system broke or are you lacking a strategy that can be executed?
This is definitely worth the read. Tough questions need to asked. Is technology the failure or is it a failure …
Don’t Make These Mistakes With Cloud CRM Solutions
There is a huge movement to cloud solutions for the world of CRM. Salesforce.com, Oracle, SAP, Microsoft Dynamics and many …
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