Will a recommendation engine enhance your unique selling proposition? It’s probably best to keep things simple.
Big data is great if in fact you have lots of data. Most of us don’t have enough data to …
Tag Archives: Analytics
Chris Bruzzo, Electronic Arts Chief Marketing Officer with Brian Solis on how data and machine learning are helping EA future-proof the brand
EA CMO Chris Bruzzo joins digital analyst, futurist and best-selling author Brian Solis to discuss how data and machine learning …
What donor data should we collect?
We probably shouldn’t try to collect everything. We also should be collecting the “right” donor data. We should consider enhancing …
Who Owns Enterprise Analytics and Data? How about the CEO?
This is a very interesting suggestion that the CFO owns enterprise analytics and data. My sense, while it is well …
Digital Transformation Requires Constant Innovation
We are all hearing the drumbeat about digital transformation. It is all the rage. So what is it and why …
Would you make a billion dollar investment in mobile technology?
Mobile technology is exploding. If you were CEO of IBM, would you believe in it so much that you would …
How Amazon Increased Sales 29% Using One Important New Technology
Big data is great if in fact you have lots of data. Most of us don’t have enough data to …
Digital Business