There comes a moment where a potential customer makes a decision to engage
There comes a moment where a potential customer makes a decision to engage. They may be just “testing the waters” …
Tag Archives: Connected Consumer
Is there a linear path to engagement for connected consumers?
Over the years, companies have developed various models to explain customer behavior. Most of the ones I have seen have …
Aligning goals and strategies for the new connected consumer
As a company executive, you have focused on some traditional markets and strategies. Your mission has compelled you to think …
Digital Business