The new world of sales and marketing.
Why this is important: We know it has happened. The world of traditional sales and marketing is changing. Some of …
Tag Archives: Sales
Dear CEO, does your B2B website need a “how to buy from us” page?
This is something always stunning about simplicity. I don’t think this too simple but it seems to be pretty basic. …
Will a recommendation engine enhance your unique selling proposition? It’s probably best to keep things simple.
Big data is great if in fact you have lots of data. Most of us don’t have enough data to …
What is the difference between a lead, a prospect and an opportunity?
What is the difference between a lead, a prospect and an opportunity? What Are Leads A lead is the name …
Is your Sales Process Still Out of Step with the Buyer’s Journey?
With this wealth of online information at their disposal, buyers have the opportunity to research vendors and solutions long before …
E-commerce Sales Tools and Customer Experiences that Are Shaking Up Business
Consumers are flocking to our E-Commerce sites and buying. The challenge is that the customer experience is not static. Others …
Are you finding it tough to convert insight into action?
It is a challenge to turn raw data into insight. Doing it in real time or near real time just …
The A, B, C, D and E’s of Marketing Engagement
Marketing is catching up to the “engagement game” and has powerful new tools to help. Will marketing automation actually lead …
Are we witnessing the “last breath” of the customer sales funnel?
Over the years, companies have developed various models to explain customer behavior. Most of the ones I have seen have …
How has being digital changed the world of marketing and sales?
We know it has happened. The world of traditional sales and marketing is changing. Some of what we were trained …
Are you creating Digital World Misfits
It is very, very important to think out clearly the digital goal and strategy. It is obvious if you are …
Digital Business