Comments on: The only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones/2015/07/17/the-only-thing-worse-for-a-marketer-than-giving-fundraisers-no-leads-is-giving-them-bad-ones/The Journey to Creating Amazing Customer ExperiencesMon, 13 Jul 2015 22:43:39 +0000hourly1http://wordpress.com/By: The Wilson Nonprofit Report for Thursday, April 18, 2013 | Business Technology Partner/2015/07/17/the-only-thing-worse-for-a-marketer-than-giving-fundraisers-no-leads-is-giving-them-bad-ones/comment-page-1/#comment-85Thu, 18 Apr 2013 09:29:33 +0000/2013/04/14/the-only-thing-worse-for-a-marketer-than-giving-fundraisers-no-leads-is-giving-them-bad-ones/#comment-85[…] The only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones: According to 1to1 Media, the only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones. Lack of information on prospects such as their organization size, industry sector, job title, or just simple contact information can stop a record dead in its tracks, even though it may be a quality lead. Marketing processes like lead scoring, which prioritize the most important leads, are dependent upon correct information at the contact, demographic, and company level. More … […]

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