Comments on: How important is the moment where a customer decides to engage?/2014/10/21/the-digital-executive-how-important-is-the-moment-where-a-customer-decides-to-engage/The Journey to Creating Amazing Customer ExperiencesTue, 20 Apr 2021 12:05:37 +0000hourly1http://wordpress.com/By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business/2014/10/21/the-digital-executive-how-important-is-the-moment-where-a-customer-decides-to-engage/comment-page-1/#comment-1499Tue, 03 Jul 2018 12:23:31 +0000/?p=1443#comment-1499[…] How important is the moment where a customer decides to engage? – There comes a moment where a potential customer makes a decision to engage. They may be just “testing the waters” so to speak. In the digital world, we can see this happen in real time or near real time. Unfortunately for many companies, this is seen in a linear and transactional way. Please be aware that to your connected customer, this is not a transaction. In being intentional about our design leads to a journey, we can get ahead of the experience to make sure this first encounter leads to a continued journey. Read more here … […]

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