And let’s keep in mind that fully 70% of ALL projects of any significance fail, and 84% of transformation projects fail, so it’s still a big deal, but it’s ‘only’ a 20% variance as opposed to an 84% variance that a failure rate to a baseline of zero might suggest.

Thanks for the insight. Very helpful.

Transformations are disruptive. Companies are used to marginal changes and moderation, and they are typically very siloed and political. What tends to happen is a company creates a small endeavour and labels is as ‘transformation’, but the endeavour is hardly transformative even if it is successful, and so they may have won the battle but at the expense of the war.

On the other side, we have companies trying to boil the ocean, and even if this succeeds in transforming, they will just end up keeping pace with the rest of the world—and they may have changed in the wrong direction because the terrain shift under them.