By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business

Tue, 03 Jul 2018 12:23:36 +0000

[…] How do your company moments of truth look? – As you would expect, Google has done some amazing research on the connected consumer experience. You should take some time to read their work that they have labeled under ZMOT (Zero Moment of Truth). They have a handbook and eBook you can download as well. Is the multi-channel approach obvious in the experiences and journeys you are investing in? Simply stated: are you showing up in the right places with the best designed experience to create an enjoyable, simple and relevant experience as possible? Read more here … […]

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By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business