/2015/04/08/what-is-the-danger-of-starting-at-the-top/The Journey to Creating Amazing Customer ExperiencesFri, 27 Mar 2015 22:17:25 +0000hourly1http://wordpress.com//2015/04/08/what-is-the-danger-of-starting-at-the-top/comment-page-1/#comment-69Mon, 21 Jan 2013 11:36:36 +0000/2013/01/20/what-is-the-danger-of-starting-at-the-top/#comment-69Vinay, great observations. Very helpful.

]]>/2015/04/08/what-is-the-danger-of-starting-at-the-top/comment-page-1/#comment-68Sun, 20 Jan 2013 13:27:22 +0000/2013/01/20/what-is-the-danger-of-starting-at-the-top/#comment-68Michael – it is an interesting thought. The “art” is in making sure you are talking to the economic buyer and not with “any bureaucrat stupid enough to take a meeting with you” as Seth so eloquently puts it 😉 In b2b – it is important to create a groundswell from a marketing standpoint, at the same time it is important to address the needs of the economic buyer from a sales standpoint.

]]>