By: Why transformational leadership and a people focus is so important to a customer focus | Center for Digital Business Transformation

Tue, 27 Jan 2015 14:01:34 +0000

[…] How great leaders inspire action – Why is important. It is in fact the starting point. Without it, our business is just another commodity. Plenty of companies do what we do. Some do it how we do it. It will be rare that any can beat us at the why. Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations –regardless of their size, regardless of their industry – all think, act and communicate from the inside out. Read more here … […]

By: Jane Eldridge

Jane Eldridge — Sat, 08 Nov 2014 14:44:16 +0000

Reblogged this on Jane Eldridge.

Comments on: How great leaders inspire action

By: Why transformational leadership and a people focus is so important to a customer focus | Center for Digital Business Transformation

By: Jane Eldridge