By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business

Tue, 03 Jul 2018 12:23:45 +0000

[…] Customer engagement is not about voodoo – Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from social sciences; psychology, sociology, ethnography, and digital anthropology. The behaviors of customers are critical to understand. These behaviors expresses patterns that are important to the journey you hope they take with your mission. It highlights for you new touch points and resources for potential investment. Your empathy and creativity are inspired by the decisions your customers make. This journey is very dynamic and every evolving. Read more here … […]

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By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business