/2014/09/22/the-digital-executive-focus-your-changes-on-engagement-and-not-technology/The Journey to Creating Amazing Customer ExperiencesWed, 04 Aug 2021 11:42:57 +0000hourly1http://wordpress.com//2014/09/22/the-digital-executive-focus-your-changes-on-engagement-and-not-technology/comment-page-1/#comment-2824Wed, 04 Aug 2021 11:42:57 +0000/?p=1370#comment-2824[…] Focus your changes on engagement and not technology – We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk is very cheap. If we are honest however, we all know it is true. Change is inevitable. The real question is what we will do about it. Will we lead it or will we be a victim? The biggest challenge is knowing the right time to change. Often, by the time we realize we need to change, the moment has passed us by. The worst possible scenario is that others’ realize it before us and beat us to the punch. Rather than being strategic, we are impulsive and reactionary. Our perceived competitor builds a website that does X and we have to do it to. Why? Maybe they have just wasted a ton of money. Mimicking others is not a strategy. Read more here …   […]

]]>/2014/09/22/the-digital-executive-focus-your-changes-on-engagement-and-not-technology/comment-page-1/#comment-626Fri, 27 Feb 2015 19:25:07 +0000/?p=1370#comment-626Thank you for the insight. Great articles!

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