Comments on: Why do you need a marketing technology strategy?/2015/06/24/why-do-you-need-a-marketing-technology-strategy/The Journey to Creating Amazing Customer ExperiencesWed, 29 Aug 2018 13:19:38 +0000hourly1http://wordpress.com/By: What is the CIO Strategy for the “Age of the Customer” | Digital Business Transformation/2015/06/24/why-do-you-need-a-marketing-technology-strategy/comment-page-1/#comment-846Fri, 02 Oct 2015 13:04:14 +0000/?p=2358#comment-846[…] Why do you need a marketing technology strategy? – There is a whole lot of marketing technology in the market place. It would not be surprising to find that you are overwhelmed and over extended by it all. What are your marketing technology goals? Do you have strategies that support the goals? Are your people capable of implementing the strategy or are they overwhelmed […] […]

]]>By: When Was The Tipping Point For Customer Experience? It Looks Like It Started “Tipping” In 2010! | Center for Digital Business Transformation/2015/06/24/why-do-you-need-a-marketing-technology-strategy/comment-page-1/#comment-747Mon, 13 Jul 2015 13:02:16 +0000/?p=2358#comment-747[…] Why do you need a marketing technology strategy? There is a whole lot of marketing technology in the market place. It would not be surprising to find that you are overwhelmed and over extended by it all. What are your marketing technology goals? Do you have strategies that support the goals? Are your people capable of implementing the strategy or are they overwhelmed by it all as well? It is time to be holistic and to stop chasing the holy grail of shiny new objects. […]

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