Comments on: Why should I invest in improving the Customer experience at my company?/2014/09/02/why-should-i-invest-in-improving-the-customer-experience-at-my-company/The Journey to Creating Amazing Customer ExperiencesWed, 15 May 2019 14:03:45 +0000hourly1http://wordpress.com/By: What a Customer Experience Focus and Obsession means to the Digital Executive | Digital Business/2014/09/02/why-should-i-invest-in-improving-the-customer-experience-at-my-company/comment-page-1/#comment-1492Tue, 03 Jul 2018 12:23:11 +0000/2013/07/13/why-should-i-invest-in-improving-the-customer-experience-at-my-company/#comment-1492[…] Why should I invest in improving the Customer experience at my company? – It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark Consulting to evaluate the macro impact of customer experience excellence. They’ve accomplished this over the years by studying the total returns for two model stock portfolios comprised of the Top 10 (“Leaders”) and Bottom 10 (“Laggards”) publicly traded companies in Forrester Research’s annual Customer Experience Index ranking. The results are stunning. Read more here … […]

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